China Dynamics Group's Green Push for the Future

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In an era where global economic growth is booming, the significance of corporate social responsibility and sustainable development has become a focal point of international discourse. Investors are placing greater emphasis on sustainability, while consumers are increasingly expecting businesses to fulfill their social responsibilities.

Within this context of rising awareness about sustainable development and environmental responsibility, many athletic apparel manufacturers are proactively seeking ways to maintain profitability while achieving substantial reductions in carbon emissions. They aim to enhance corporate value from multiple dimensions, including environmental protection, social contributions, and corporate governance.

One notable example is China Dongxiang, an internationally recognized sportswear brand that specializes in the design, development, marketing, and distribution of athletic clothing. Since May 30, 2006, the company has held exclusive rights to the globally recognized KAPPA brand in mainland China and Macau.

As a key player in the fashion industry, China Dongxiang has embraced a forward-thinking and responsible developmental philosophy. The company is steadfastly dedicated to creating a vision that not only supports the thriving fashion sector but also coexists harmoniously with our planet.

Recognizing the critical importance of low-carbon and environmentally friendly approaches to the future trajectory of their industry and global ecological balance, the company has elevated the innovation and production of low-carbon products to a strategic priority. This commitment is demonstrated by their considerable investments and high regard for this initiative. In their practical efforts, they explore the application of eco-friendly materials in product manufacturing. This involves deeply tapping into a variety of sustainable materials, such as organic cotton and recycled polyester, to replace traditional, environmentally detrimental raw materials. By doing so, they significantly reduce carbon emissions and resource consumption right from the source throughout the product lifecycle.

Moreover, during production, the company exercises stringent control over the use of chemicals, working diligently to minimize the input of harmful substances. Through the optimization of processing techniques and the introduction of advanced clean production technologies, they strive to mitigate potential harm and negative impacts on the environment and natural resources. For instance, in their dyeing processes, they utilize environmentally friendly dyes and additives that maintain the product's colors and quality while reducing harmful substances in wastewater discharge.

China Dongxiang fully understands that its efforts extend beyond the green transformation of products; they strive to lead a broader transformation in the fashion consumption market. To this end, the company leverages diversified marketing channels and communication platforms to promote a green consumption ethos among consumers. They undertake initiatives such as organizing environmentally themed fashion events, publishing sustainability reports, and partnering with environmental organizations. Such efforts enhance consumer awareness and appreciation of green fashion, encouraging them to consider environmental factors when making purchasing decisions, which ultimately fosters a sizable and environmentally conscious consumer base.

Through these comprehensive and systematic efforts, China Dongxiang has successfully achieved green upgrades at the product level, significantly minimizing negative impacts on the environment and natural resources. Concurrently, they have made remarkable strides in shaping their corporate identity, establishing themselves as a prominent entity within the fashion industry that actively embraces social responsibility. Their initiatives have set a brilliant example for promoting the sustainable development of the entire fashion sector while contributing Chinese wisdom and strength to global sustainability efforts.

As one of the pioneers in the domestic sports apparel industry, China Dongxiang Group continues to lead the transformation and upgrading of the industry, actively engaging in the country's “Dual Carbon 3060” plan. The group is aligned with the United Nations' Sustainable Development Goals, embedding green, healthy, and sustainable development concepts into their corporate operations. Their actions are demonstrating support for China's ambitious goals of achieving peak carbon emissions and carbon neutrality.

Guided by the corporate belief of "Green Movement Towards the Future Together," China Dongxiang Group is leveraging innovative technologies, deepening collaborations, and fulfilling social responsibilities. Their significant achievements in promoting a green transformation of the industry contribute considerable strength for building a low-carbon future, embarking on a new chapter in sustainable development.

In the realm of environmental protection and climate action, China Dongxiang Group has achieved notable outcomes. In the fiscal year 2023, their greenhouse gas emissions were significantly reduced by 13.82% compared to the previous year. Additionally, their efforts in water resource management optimization led to a total reduction in water consumption by 3.81%. The shoe boxes and paper packaging they procure are all FSC-certified, showcasing their commitment to supporting a circular economy.

In advancing the practices of a circular economy and innovative green products, China Dongxiang is continuously exploring new frontiers. They are actively applying eco-friendly materials and optimizing production processes, effectively reducing waste. By promoting circular packaging and establishing a system for recycling defective products, the group maximizes resource recycling, providing solid support for the innovation and production of low-carbon products.

In constructing a responsible supply chain, China Dongxiang adheres to principles of sustainable development by strictly controlling the entry barriers for suppliers. The company emphasizes product quality and commits to partnering only with suppliers that meet high standards and possess strict quality control systems. They also place significant importance on training and developing suppliers. By regularly hosting training sessions and seminars, they help suppliers enhance their quality levels, management capabilities, and environmental awareness, effectively driving the green and efficient development of the supply chain. China Dongxiang firmly believes that collaborating with excellent suppliers is essential to ensure a robust and reliable supply chain that creates greater value for society and the environment.

In the fiscal year 2023, the KAPPA brand under the group collaborated with celebrated Chinese fencer Sun Yiman, a gold medalist in the women’s individual epee at the 32nd Summer Olympics in Tokyo, to launch the "Back to Back with Earth" sustainable fashion initiative. Through the creative promotional campaign titled #NotGreenNotCool#, they communicated the essence of green consumption, reaching a wide consumer demographic.

From China Dongxiang’s perspective, the appeal of sustainable fashion lies in their unwavering commitment to design fashionable yet eco-friendly products for consumers, responsibly addressing the needs of "the next generation." They are genuinely promoting sustainable consumption and lifestyle practices. Looking ahead, China Dongxiang Group will continue to uphold its sustainable development principles, further enhancing resource utilization efficiency, and actively addressing the challenges of climate change. They anticipate collaborating with various stakeholders to jointly drive the green transformation of the sports fashion industry and contribute to a vision of sustainable development.